Sep 1, 2020
Kristina McMillan is the Vice President of Research for TOPO, an analyst firm that helps sales and marketing organizations achieve scalable revenue growth. They collect data from the world's fastest-growing companies to identify how they’re driving exceptional revenue growth, using that insight to help B2B companies boost revenue through sales, marketing, and sales development excellence. Outside of TOPO, Kristina is a mentor at Santa Clara University's Miller Center, Global Social Benefit Institute, where she provides executive mentorship to social entrepreneurs.
In this episode…
What changes the nature of a brand and how you approach the market? For many, it’s the product. But, for those who excel at gauging consumer concerns, it’s the ability to adapt and leverage your insight to answer your customers' needs. This is what Kristina McMillan, VP of Research at TOPO, shares with us in our conversation about what works and what doesn’t in client engagement.
Join us as host, Brendan Dell interviews Kristina McMillan, VP of Research at TOPO, an analyst firm that helps sales and marketing organizations achieve scalable revenue growth. They discuss the purpose of marketing, where companies fail to connect with their customers, and how to pivot in times of crisis. Kristina explores the importance of knowing when to push and pull in any market and the future of sales. Keep listening.