Jun 30, 2022
“Imagine if you could measure what people love,” poses Scott Brown, CEO of Immersion. “And now, we can measure what people love second by second. When you know that, you can do incredible things.” Scott’s career began on stage, and so he understood from the artistic side what it meant to influence someone’s...
Jun 28, 2022
When you analyze the pitching and narrative creation of billion dollar companies, there are a handful of timeless principles that always seem to emerge. Multi-billion dollar VC firm Sequoia lists their ten principles of effective pitching in the article, “Writing a Business Plan from Team Sequoia.” Here Brendan...
Jun 23, 2022
“There are tons of times throughout the course of the day when you’re looking for a good person, and how do you find that person?” says Jamie Grenney, Head of Sales, Marketing and Customer Success at Connect the Dots, a professional networking platform. What separates Connect the Dots from similar platforms is...
Jun 16, 2022
Peter Fishman’s resume has its fair share of disparate data points. “I was once considered the world’s expert in video rental,” he explains. “This is essentially the world’s worst skill.” He spent a decade as Chief Bacon officer of Bacon Hot Sauce, a company he co-founded with Dan Silverman. He even...
Jun 14, 2022
In this excerpt from Brendan’s upcoming course, “How to Create a Billion Dollar Sales Pitch,” you’ll learn about the two key cognitive biases that you should keep in mind as you prepare a sales pitch: anchoring bias and groupthink bias. Anchoring bias essentially describes the way people will cling to the first...