Apr 22, 2021
As leaders of distributed teams, we struggle with similar challenges: How do we establish clear goals? Shared vision? Drive consistency in sales and marketing? Drive the largest return on our investment in people and GTM efforts?
In this episode we discuss how HP uses messaging to succeed in all of the above: How...
Apr 15, 2021
Udi Ledergor is the CMO at Gong, and is known as one of the brightest brand builders in B2B marketing today. In our chat: Building a $2B Brand with Gong’s Udi Ledergor, we talk about:
- The importance of brand
- The purpose of marketing
- How he crafts high-impact content
- The 3 channels driving the biggest impact...
Apr 9, 2021
Whether you sell software, services, or products, your goal is the same: become sought after for what makes you unique. To be seen as a Market of One, rather than a commodity. The question is, how?
This is what we explore in our chat with author, consultant, and positioning expert April Dunford: How to become...