May 20, 2021
For anyone who is working to differentiate a business in a red
ocean environment, or a build a community to power your business,
this episode is for you: How DemandMatrix went from red to
blue ocean with narrative strategy.
Topics explored:
- Why the company or product narrative is so critical.
- How we built DemandMatrix’s narrative strategy.
- Why your GTM strategy is a critical differentiator today.
- How he built the Partnership Leaders community from 0 to 2,000
highly engaged VP members in ~12 months time.
Asher’s background:
VP Revenue at DemandMatrix
Helped steward 2 acquisitions and 1 IPO
Co-founder of the Partnership Leaders community
Host of the Sunny Side Up podcast